Your arms will love you. Ships Worldwide In select stores Japan / USA
Followers
192.4K
Following
3
Total Posts
Engagement Rate
0.27%
Avg Likes
479
Avg Comments
On Instagram, RED LETTERS is a verified Clothing (Brand) brand based in Japan with an audience of 192.4K. The account has published 167 posts, currently around 2 posts a week. Posts average 479 likes and 36 comments, an engagement rate of 0.27%.
On Instagram, Redletters runs a Clothing (Brand) account that has published 167 posts and gathered 192.4K followers.
Redletters's posts draw around 479 likes and 36 comments each, close to one interaction for every 373 followers.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Redletters's recent cadence works out to about one post per week.
Redletters follows only 3 accounts while being followed by 192.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$670–$1,300
Based on 192.4K followers and a 0.27% engagement rate, a single sponsored post by Redletters is worth an estimated $670–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Redletters | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.25% |
| Average likes | 479 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 1.75 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redletters | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.25% |
| Average likes | 479 | 3,244 |
| Average comments | 36 | 37 |
| Posts per week | 1.75 | 0.8 |
Median values from 245 accounts in Japan with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
RED LETTERS is a verified clothing (brand) brand based in Japan on Instagram, with 192.4K followers.
RED LETTERS posts on Instagram as @redletters.
RED LETTERS has 192,373 followers on Instagram (192.4K) as of Apr 5, 2026.
RED LETTERS's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by RED LETTERS average 479 likes and 36 comments.
RED LETTERS posts about 2 times per week on average.
RED LETTERS is registered as a business account on Instagram and is verified.
RED LETTERS is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 167 posts.
RED LETTERS's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
167
36
Posts / Week
1.75
Growth Score
5.4 / 100
Follower Ratio
64124.3×
Engagement
0.16%
Yes. RED LETTERS carries the blue verified badge on Instagram.
A sponsored post from RED LETTERS is estimated at $670 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
