Official account of the Red Dot Award. In search of good design and innovation. Share your #RedDotMoment. 🎉
linktr.ee/RedDotDesignAwardFollowers
126K
Following
600
Total Posts
Engagement Rate
0.76%
Avg Likes
953
Avg Comments
Reddotdesignaward is a Parenting account on Instagram with 126K followers and 1,137 published posts.
Compared with 464 other Parenting accounts with 100K–1M followers in the InstME index, Reddotdesignaward's 0.76% engagement rate is below the median of 1.14%.
The comment-to-like ratio works out to one comment per 521 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
The account follows just 600 others against 126K followers — a ratio typical of established creators and brands.
| Metric | Reddotdesignaward | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 1.14% |
| Average likes | 953 | 2,701 |
| Average comments | 2 | 80 |
| Posts per week | 2.04 | 0.8 |
Median values from 464 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Reddotdesignaward has 125,962 followers on Instagram (126K) as of Jul 10, 2026.
Reddotdesignaward's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is below the median of 1.14% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Reddotdesignaward average 953 likes and 2 comments.
Reddotdesignaward posts about 2 times per week on average.
Reddotdesignaward is registered as a business account on Instagram.
1,137
2
Avg Views
0
Posts / Week
2.04
Growth Score
15.2 / 100
Engagement
0.24%
