The Philippines' leading digital media company that’s driven by uncompromising journalism, enabled by technology, & enriched by communities of action
Followers
590.3K
Following
409
Total Posts
Engagement Rate
0.15%
Avg Likes
832
Avg Comments
On Instagram, Rappler is a verified Media/news company creator based in Philippines with an audience of 590.3K. Rappler has shared 74,054 posts to date, currently less than one post a week. Typical posts draw 832 likes and 28 comments, putting engagement at 0.15%.
Rappler's Instagram presence spans 74,054 posts and 590.3K followers, profiling it as a Media/news company account.
A post from Rappler usually lands 832 likes and 28 comments, near one interaction for every 687 followers.
The like-to-comment split is roughly 30 to one, indicating a healthy amount of conversation.
Rappler currently publishes less than one post per week.
Rappler follows only 409 accounts while being followed by 590.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$3,800
Based on 590.3K followers and a 0.15% engagement rate, a single sponsored post by Rappler is worth an estimated $2,100–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Rappler | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.25% |
| Average likes | 832 | 2,985 |
| Average comments | 28 | 73 |
| Posts per week | 0.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rappler | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.26% |
| Average likes | 832 | 2,866 |
| Average comments | 28 | 50 |
| Posts per week | 0.39 | 0.35 |
Median values from 120 accounts in Philippines with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Rappler is a verified media/news company creator based in Philippines on Instagram, with 590.3K followers.
Rappler has 590,263 followers on Instagram (590.3K) as of Apr 24, 2026.
Rappler's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by Rappler average 832 likes and 28 comments.
Rappler posts less than once a week on average.
Rappler is registered as a creator account on Instagram and is verified.
Rappler is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 74,054 posts.
Rappler's profile places the account in Philippines. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rappler carries the blue verified badge on Instagram.
74,054
28
Posts / Week
0.39
Growth Score
3 / 100
Follower Ratio
1443.2×
0.18%
A sponsored post from Rappler is estimated at $2,100 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
