Insights about everybody's favorite subject: ourselves.
Followers
708.9K
Following
176
Total Posts
Engagement Rate
0.09%
Avg Likes
634
Avg Comments
Psychology Today is a verified Media/news company brand on Instagram, tracked in the InstME index with 708.9K followers. To date Psychology Today has posted 2,301 times, currently around 6 posts a week. Typical posts draw 634 likes and 12 comments, putting engagement at 0.09%.
Psych_today is a Media/news company account on Instagram with 708.9K followers and 2,301 published posts.
At 0.09%, Psych_today's engagement rate is in the bottom 11% relative to accounts with 100K–1M followers.
One comment lands for every 54 likes, which reads as a healthy amount of conversation.
Psych_today's output runs to about 6 posts per week.
On audience quality, Psych_today lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
With 708.9K followers but only 176 accounts followed back, Psych_today shows the ratio of a well-established account.
Estimated sponsored-post value
$2,500–$4,600
Based on 708.9K followers and a 0.09% engagement rate, a single sponsored post by Psych_today is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Psych_today | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 634 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 6.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Psychology Today is a verified media/news company brand on Instagram, with 708.9K followers.
Psychology Today posts on Instagram as @psych_today.
Psychology Today has 708,945 followers on Instagram (708.9K) as of Apr 23, 2026.
Psychology Today's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Psychology Today average 634 likes and 12 comments.
Psychology Today posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Psychology Today's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Psychology Today is registered as a business account on Instagram and is verified.
Psychology Today is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 2,301 posts.
2,301
12
Posts / Week
6.48
Growth Score
1.8 / 100
ER Rank
11th
0.18%
Yes. Psychology Today carries the blue verified badge on Instagram.
A sponsored post from Psychology Today is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
