PLAY CLOTHS is a verified Clothing (Brand) brand on Instagram based in United States, tracked in the InstME index with 58.3K followers. To date PLAY CLOTHS has posted 2,281 times, currently less than one post a week. Engagement runs at 1.38%, or about 785 likes and 19 comments per post.
Counting 58.3K followers and 2,281 posts, Playcloths sits in the InstME index as a Clothing (Brand) account.
A 1.38% engagement rate leaves Playcloths below the median compared with accounts with 10K–100K followers.
The comment-to-like ratio works out to one comment per 41 likes, pointing to a healthy amount of conversation.
Posting frequency for Playcloths sits at less than one post per week.
Playcloths comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$280–$520
Based on 58.3K followers and a 1.38% engagement rate, a single sponsored post by Playcloths is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Playcloths | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.45% |
| Average likes | 785 | 339 |
| Average comments | 19 | 18 |
| Posts per week | 0.67 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playcloths | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 0.9% |
| Average likes | 785 | 193 |
| Average comments | 19 | 10 |
| Posts per week | 0.67 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
PLAY CLOTHS is a verified clothing (brand) brand based in United States on Instagram, with 58.3K followers.
PLAY CLOTHS posts on Instagram as @playcloths.
PLAY CLOTHS has 58,310 followers on Instagram (58.3K) as of Jul 9, 2026.
PLAY CLOTHS's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers.
Posts by PLAY CLOTHS average 785 likes and 19 comments.
PLAY CLOTHS posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of PLAY CLOTHS's followers are low-quality or inactive, giving an audience-quality score of 100/100.
PLAY CLOTHS is registered as a business account on Instagram and is verified.
OUR GANG
Total Posts
2,281
Avg Comments
19
Engagement
0.16%
PLAY CLOTHS is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,281 posts.
PLAY CLOTHS's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. PLAY CLOTHS carries the blue verified badge on Instagram.
A sponsored post from PLAY CLOTHS is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
