The official Instagram account for PBS KIDS.
sprout.link/pbskids/Followers
389.8K
Following
98
Total Posts
Engagement Rate
1.29%
Avg Likes
4,915
Avg Comments
Pbskids has built an audience of 389.8K followers on Instagram over 3,434 posts as a Parenting account.
Pbskids has an engagement rate of 1.29%, which is above the median of 1.14% for Parenting accounts with 100K–1M followers, based on 464 accounts in the InstME index.
Followers leave about one comment for every 48 likes — a healthy amount of conversation.
Pbskids currently publishes less than one post per week.
The account follows just 98 others against 389.8K followers — a ratio typical of established creators and brands.
| Metric | Pbskids | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 1.14% |
| Average likes | 4,915 | 2,701 |
| Average comments | 102 | 80 |
| Posts per week | 0.79 | 0.8 |
Median values from 464 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Pbskids has 389,778 followers on Instagram (389.8K) as of Apr 23, 2026.
Pbskids's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is above the median of 1.14% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Pbskids average 4,915 likes and 102 comments.
Pbskids posts less than once a week on average.
Pbskids is registered as a business account on Instagram and is verified.
3,434
102
Avg Views
0
Posts / Week
0.79
Growth Score
25.8 / 100
1.1M
Engagement
1.69%