On Instagram, PAST MIDNIGHT is a verified Sunglasses & Eyewear Store brand with an audience of 44.4K. The account has published 168 posts, currently around 1 post a week. Engagement runs at 0.02%, or about 5 likes and 6 comments per post.
Tracked in the InstME index, Pastmidnightlabel is a Sunglasses & Eyewear Store account with 44.4K followers and a back catalogue of 168 posts.
Pastmidnightlabel earns a 0.02% engagement rate, in the bottom 1% across accounts with 10K–100K followers in the InstME index.
Over recent weeks, Pastmidnightlabel has published about one post per week.
InstME's audience-quality checks score Pastmidnightlabel at 64/100, with an estimated 30% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$160–$290
Based on 44.4K followers and a 0.02% engagement rate, a single sponsored post by Pastmidnightlabel is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Sunglasses & Eyewear Store
| Metric | Pastmidnightlabel | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 5 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 1.42 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
PAST MIDNIGHT is a verified sunglasses & eyewear store brand on Instagram, with 44.4K followers.
PAST MIDNIGHT posts on Instagram as @pastmidnightlabel.
PAST MIDNIGHT has 44,426 followers on Instagram (44.4K) as of Apr 26, 2026.
PAST MIDNIGHT's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by PAST MIDNIGHT average 5 likes and 6 comments.
PAST MIDNIGHT posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 30% of PAST MIDNIGHT's followers are low-quality or inactive, giving an audience-quality score of 64/100.
PAST MIDNIGHT is registered as a business account on Instagram and is verified.
Eyewear with presence, day to after hours. Also in @revolve
Outreach This Creator For Freewww.pastmidnightlabel.comTotal Posts
168
Avg Comments
6
Engagement
0.38%
PAST MIDNIGHT is categorized as a sunglasses & eyewear store account in the InstME index, based on the profile's bio and Instagram category across 168 posts.
Yes. PAST MIDNIGHT carries the blue verified badge on Instagram.
A sponsored post from PAST MIDNIGHT is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
