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Optus is a verified Product/service brand on Instagram based in Australia, tracked in the InstME index with 40.5K followers. To date Optus has posted 1,178 times, currently around 2 posts a week. Typical posts draw 41 likes and 26 comments, putting engagement at 0.17%.
Optus is a Product/service account whose 1,178 posts have grown a following of 40.5K on Instagram.
At 0.17%, Optus's engagement rate is in the bottom 6% relative to accounts with 10K–100K followers.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video content from Optus draws about 3.5K views.
Recent posting activity averages about 2 posts per week.
Optus's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 40.5K followers but only 62 accounts followed back, Optus shows the ratio of a well-established account.
Estimated sponsored-post value
$140–$260
Based on 40.5K followers and a 0.17% engagement rate, a single sponsored post by Optus is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Optus | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.45% |
| Average likes | 41 | 339 |
| Average comments | 26 | 18 |
| Posts per week | 2.04 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Optus | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.66% |
| Average likes | 41 | 158 |
| Average comments | 26 | 9 |
| Posts per week | 2.04 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Optus is a verified product/service brand based in Australia on Instagram, with 40.5K followers.
Optus has 40,541 followers on Instagram (40.5K) as of Apr 8, 2026.
Optus's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Optus average 41 likes and 26 comments.
Optus posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Optus's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Optus is registered as a business account on Instagram and is verified.
Optus is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,178 posts.
Optus's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,178
Avg Comments
26
Engagement
0.03%
Yes. Optus carries the blue verified badge on Instagram.
A sponsored post from Optus is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
