Followers
3.6M
Following
508
Total Posts
Engagement Rate
0.22%
Avg Likes
7,970
Avg Comments
On is a business account on Instagram with 3.6M followers and 3,074 published posts.
On average, On's posts earn 7,970 likes and 63 comments, about one interaction per 448 followers.
The comment-to-like ratio works out to one comment per 127 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 508 others against 3.6M followers — a ratio typical of established creators and brands.
| Metric | On | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.04% |
| Average likes | 7,970 | 27,441 |
| Average comments | 63 | 386 |
| Posts per week | 5.33 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
On has 3,601,917 followers on Instagram (3.6M) as of Jul 15, 2026.
On's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by On average 7,970 likes and 63 comments.
On posts about 5 times per week on average.
On is registered as a business account on Instagram and is verified.
3,074
63
Avg Views
0
Posts / Week
5.33
Growth Score
4.4 / 100
10.2M
Engagement
0.26%
