We believe aging is iconic, wherever you are on your journey it’s #OnlyOLAY
www.olay.com/Followers
415.5K
Following
646
Total Posts
Engagement Rate
0.07%
Avg Likes
258
Avg Comments
Olay is a business account on Instagram with 415.5K followers and 3,171 published posts.
On average, Olay's posts earn 258 likes and 21 comments, about one interaction per 1,492 followers.
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 646 others against 415.5K followers — a ratio typical of established creators and brands.
| Metric | Olay | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.31% |
| Average likes | 258 | 3,232 |
| Average comments | 21 | 79 |
| Posts per week | 0.27 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Olay has 415,523 followers on Instagram (415.5K) as of Jul 9, 2026.
Olay's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Olay average 258 likes and 21 comments.
Olay posts less than once a week on average.
Olay is registered as a business account on Instagram and is verified.
3,171
21
Avg Views
0
Posts / Week
0.27
Growth Score
1.4 / 100
1.2M
Engagement
1.95%
