Healthy hair starts here
olaplex.com/pages/consumer-sweepstakesFollowers
2.5M
Following
5.4K
Total Posts
Engagement Rate
0.07%
Avg Likes
1,324
Avg Comments
Olaplex is a Beauty account on Instagram with 2.5M followers and 519 published posts.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Olaplex's 0.07% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 6 posts per week.
The account follows just 5,382 others against 2.5M followers — a ratio typical of established creators and brands.
| Metric | Olaplex | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.44% |
| Average likes | 1,324 | 10,836 |
| Average comments | 462 | 288 |
| Posts per week | 6.32 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Olaplex has 2,518,673 followers on Instagram (2.5M) as of Jul 15, 2026.
Olaplex's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Olaplex average 1,324 likes and 462 comments.
Olaplex posts about 6 times per week on average.
Olaplex is registered as a business account on Instagram and is verified.
519
462
Avg Views
0
Posts / Week
6.32
Growth Score
1.4 / 100
5.6M
Engagement
2.06%
