We amplify voices on the issues that matter to you. Check out these columns, essays and editorials via the link in bio. ⬇️
Followers
1.6M
Following
353
Total Posts
Engagement Rate
0.32%
Avg Likes
4,788
Avg Comments
New York Times Opinion is a verified Media/news company brand on Instagram based in United States, tracked in the InstME index with 1.6M followers. To date New York Times Opinion has posted 6,030 times, currently around 20 posts a week. Typical posts draw 4,788 likes and 173 comments, putting engagement at 0.32%.
Nytopinion is a Media/news company account on Instagram with 1.6M followers and 6,030 published posts.
On average, Nytopinion's posts earn 4,788 likes and 173 comments, about one interaction per 317 followers.
The comment-to-like ratio works out to one comment per 28 likes, pointing to a healthy amount of conversation.
Nytopinion's output runs to about 20 posts per week, more than one per day.
At 100/100 on audience quality, Nytopinion carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 1.6M followers but only 353 accounts followed back, Nytopinion shows the ratio of a well-established account.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.32% engagement rate, a single sponsored post by Nytopinion is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Nytopinion | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.02% |
| Average likes | 4,788 | 25,711 |
| Average comments | 173 | 376 |
| Posts per week | 20.15 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytopinion | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.81% |
| Average likes | 4,788 | 19,158 |
| Average comments | 173 | 344 |
| Posts per week | 20.15 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New York Times Opinion is a verified media/news company brand based in United States on Instagram, with 1.6M followers.
New York Times Opinion posts on Instagram as @nytopinion.
New York Times Opinion has 1,572,847 followers on Instagram (1.6M) as of Jul 15, 2026.
New York Times Opinion's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by New York Times Opinion average 4,788 likes and 173 comments.
New York Times Opinion posts about 20 times per week on average.
InstME's audience-quality analysis estimates about 0% of New York Times Opinion's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New York Times Opinion is registered as a business account on Instagram and is verified.
6,030
173
Posts / Week
20.15
Growth Score
6.4 / 100
Audience Score
100 / 100
0.18%
New York Times Opinion is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 6,030 posts.
New York Times Opinion's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New York Times Opinion carries the blue verified badge on Instagram.
A sponsored post from New York Times Opinion is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
