Good Jobs. Stronger Businesses. Thriving Neighborhoods.
on.nyc.gov/m/nycsmallbizFollowers
34.1K
Following
779
Total Posts
Engagement Rate
0.45%
Avg Likes
149
Avg Comments
Nycsmallbiz has built an audience of 34.1K followers on Instagram over 2,437 posts as a Business account.
Nycsmallbiz has an engagement rate of 0.45%, which is below the median of 1.56% for Business accounts with 10K–100K followers, based on 2,270 accounts in the InstME index.
Followers leave about one comment for every 32 likes — a healthy amount of conversation.
Nycsmallbiz currently publishes about 4 posts per week.
| Metric | Nycsmallbiz | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.56% |
| Average likes | 149 | 350 |
| Average comments | 5 | 23 |
| Posts per week | 4 | 0.34 |
Median values from 2,270 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Nycsmallbiz has 34,132 followers on Instagram (34.1K) as of Jul 10, 2026.
Nycsmallbiz's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is below the median of 1.56% for Business accounts with 10K–100K followers in the InstME index.
Posts by Nycsmallbiz average 149 likes and 5 comments.
Nycsmallbiz posts about 4 times per week on average.
Nycsmallbiz is registered as a business account on Instagram and is verified.
2,437
5
Avg Views
0
Posts / Week
4
Growth Score
9 / 100
100.3K
Engagement
1.19%
