On Instagram, NYC DOT is a verified Government organization brand with an audience of 127.1K. To date NYC DOT has posted 3,644 times, currently less than one post a week. Posts average 93,860 likes and 860 comments, an engagement rate of 74.53%.
With 127.1K followers across 3,644 posts, Nyc_dot is one of the Government organization accounts tracked in the InstME index.
A typical post by Nyc_dot collects about 93,860 likes and 860 comments, roughly one interaction for every 1 followers.
Followers leave about one comment for every 109 likes, an audience that mostly engages through likes.
Nyc_dot's recent cadence works out to less than one post per week.
Nyc_dot keeps its following list short (303) relative to 127.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,800–$3,300
Based on 127.1K followers and a 74.53% engagement rate, a single sponsored post by Nyc_dot is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Nyc_dot | Cohort median |
|---|---|---|
| Engagement rate | 74.53% | 1.25% |
| Average likes | 93,860 | 2,985 |
| Average comments | 860 | 73 |
| Posts per week | 0.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
NYC DOT is a verified government organization brand on Instagram, with 127.1K followers.
NYC DOT posts on Instagram as @nyc_dot.
NYC DOT has 127,091 followers on Instagram (127.1K) as of Jul 11, 2026.
NYC DOT's engagement rate is 74.53%, calculated from average likes and comments per post relative to followers.
Posts by NYC DOT average 93,860 likes and 860 comments.
NYC DOT posts less than once a week on average.
NYC DOT is registered as a business account on Instagram and is verified.
NYC DOT is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 3,644 posts.
Official NYC Department of Transportation account. Not monitored. Call 911 for emergencies. Contact @NYC311 for service issues.
Total Posts
3,644
Avg Comments
860
Engagement
12.59%
Yes. NYC DOT carries the blue verified badge on Instagram.
A sponsored post from NYC DOT is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
