We’re the world’s largest retail trade association. Every day, we stand up for the people, policies and ideas that help retail thrive.
Followers
44K
Following
122
Total Posts
Engagement Rate
0.06%
Avg Likes
27
Avg Comments
On Instagram, National Retail Federation is a verified Non-Profits & Religious Organizations brand based in United States with an audience of 44K. The account has published 1,038 posts, currently around 1 post a week. Typical posts draw 27 likes and 1 comments, putting engagement at 0.06%.
Nrf's Instagram presence spans 1,038 posts and 44K followers, profiling it as a Non-Profits & Religious Organizations account.
Typical engagement for Nrf runs to 27 likes and 1 comments a post, one interaction per 1,548 followers.
The like-to-comment split is roughly 27 to one, indicating a healthy amount of conversation.
On average, Nrf's video content earns 763.3 views.
Nrf currently publishes about one post per week.
Nrf follows only 122 accounts while being followed by 44K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$290
Based on 44K followers and a 0.06% engagement rate, a single sponsored post by Nrf is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Non-Profits & Religious Organizations
| Metric | Nrf | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 27 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 1.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nrf | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.9% |
| Average likes | 27 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 1.08 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
National Retail Federation is a verified non-profits & religious organizations brand based in United States on Instagram, with 44K followers.
National Retail Federation posts on Instagram as @nrf.
National Retail Federation has 43,990 followers on Instagram (44K) as of Apr 8, 2026.
National Retail Federation's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by National Retail Federation average 27 likes and 1 comments.
National Retail Federation posts about 1 time per week on average.
National Retail Federation is registered as a business account on Instagram and is verified.
National Retail Federation is categorized as a non-profits & religious organizations account in the InstME index, based on the profile's bio and Instagram category across 1,038 posts.
1,038
1
Avg Views
763
Posts / Week
1.08
Growth Score
1.2 / 100
Engagement
2.5%
National Retail Federation's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Retail Federation carries the blue verified badge on Instagram.
A sponsored post from National Retail Federation is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
