By @invade.co & @orchardroad.sg The only creative night market Singapore’s prime shopping district — Orchard Road 💜 Next Edition: 29 - 31 May 2026
NAO (Night At Orchard) is an Event brand based in Singapore, with 6.3K followers on Instagram. The account has published 531 posts, currently around 1 post a week. Posts average 38 likes and 1 comments, an engagement rate of 0.61%.
On Instagram, Nightatorchard runs an Event account that has published 531 posts and gathered 6.3K followers.
Among accounts with 1K–10K followers, Nightatorchard's 0.61% engagement rate sits in the bottom 9%.
The like-to-comment split is roughly 46 to one, indicating a healthy amount of conversation.
Nightatorchard currently publishes about one post per week.
InstME's checks rate Nightatorchard's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Nightatorchard follows only 10 accounts while being followed by 6.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$22–$41
Based on 6.3K followers and a 0.61% engagement rate, a single sponsored post by Nightatorchard is worth an estimated $22–$41. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Event
| Metric | Nightatorchard | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 5.05% |
| Average likes | 38 | 127 |
| Average comments | 1 | 12 |
| Posts per week | 1.21 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nightatorchard | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 4.4% |
| Average likes | 38 | 129 |
| Average comments | 1 | 5 |
| Posts per week | 1.21 | 0.48 |
Median values from 138 accounts in Singapore with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NAO (Night At Orchard) is a event brand based in Singapore on Instagram, with 6.3K followers.
NAO (Night At Orchard) posts on Instagram as @nightatorchard.
NAO (Night At Orchard) has 6,345 followers on Instagram (6.3K) as of Apr 23, 2026.
NAO (Night At Orchard)'s engagement rate is 0.61%, calculated from average likes and comments per post relative to followers.
Posts by NAO (Night At Orchard) average 38 likes and 1 comments.
NAO (Night At Orchard) posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 15% of NAO (Night At Orchard)'s followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
531
Avg Comments
1
Engagement
0.12%
NAO (Night At Orchard) is registered as a business account on Instagram.
NAO (Night At Orchard) is categorized as an event account in the InstME index, based on the profile's bio and Instagram category across 531 posts.
NAO (Night At Orchard)'s profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from NAO (Night At Orchard) is estimated at $22 to $41. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
