24/7 hyper-local news, weather & traffic. Watch on Optimum (Ch. 12), Fios (Ch. 529) and Xfinity (Ch. 1127) Call (203) 849-1321 for News Tips 📲
News 12 Connecticut is a verified Media/news company brand based in United States. The account has built 108K followers on Instagram. News 12 Connecticut has shared 13,950 posts to date, currently around 40 posts a week. Typical posts draw 429 likes and 25 comments, putting engagement at 0.42%.
News12ct is a Media/news company account on Instagram with 108K followers and 13,950 published posts.
Across recent posts, News12ct picks up 429 likes and 25 comments on average, one interaction per 238 followers.
The comment-to-like ratio works out to one comment per 17 likes, pointing to an unusually discussion-heavy audience.
News12ct's output runs to about 40 posts per week, more than one per day.
With 108K followers but only 40 accounts followed back, News12ct shows the ratio of a well-established account.
Estimated sponsored-post value
$380–$700
Based on 108K followers and a 0.42% engagement rate, a single sponsored post by News12ct is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | News12ct | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.25% |
| Average likes | 429 | 2,985 |
| Average comments | 25 | 73 |
| Posts per week | 40.12 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | News12ct | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.86% |
| Average likes | 429 | 2,003 |
| Average comments | 25 | 56 |
| Posts per week | 40.12 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
News 12 Connecticut is a verified media/news company brand based in United States on Instagram, with 108K followers.
News 12 Connecticut posts on Instagram as @news12ct.
News 12 Connecticut has 107,991 followers on Instagram (108K) as of Jul 15, 2026.
News 12 Connecticut's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
Posts by News 12 Connecticut average 429 likes and 25 comments.
News 12 Connecticut posts about 40 times per week on average.
News 12 Connecticut is registered as a business account on Instagram and is verified.
News 12 Connecticut is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 13,950 posts.
News 12 Connecticut's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
25
Engagement
2.42%
Yes. News 12 Connecticut carries the blue verified badge on Instagram.
A sponsored post from News 12 Connecticut is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
