National Trust for Scotland runs a verified Charity Organization brand account based in United Kingdom with 149.3K followers on Instagram. To date National Trust for Scotland has posted 2,856 times, currently around 8 posts a week. Typical posts draw 579 likes and 16 comments, putting engagement at 0.4%.
Counting 149.3K followers and 2,856 posts, Nationaltrustforscotland sits in the InstME index as a Charity Organization account.
At 0.4%, Nationaltrustforscotland's engagement rate is below the median relative to accounts with 100K–1M followers.
Comments arrive at about one per 37 likes, a sign of a healthy amount of conversation.
Video content from Nationaltrustforscotland draws about 26.4K views.
Recent posting activity averages about 8 posts per week, more than one per day.
Nationaltrustforscotland's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 149.3K followers but only 192 accounts followed back, Nationaltrustforscotland shows the ratio of a well-established account.
Estimated sponsored-post value
$520–$970
Based on 149.3K followers and a 0.4% engagement rate, a single sponsored post by Nationaltrustforscotland is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Charity Organization
| Metric | Nationaltrustforscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.25% |
| Average likes | 579 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 8.4 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nationaltrustforscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.72% |
| Average likes | 579 | 1,651 |
| Average comments | 16 | 45 |
| Posts per week | 8.4 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Trust for Scotland is a verified charity organization brand based in United Kingdom on Instagram, with 149.3K followers.
National Trust for Scotland posts on Instagram as @nationaltrustforscotland.
National Trust for Scotland has 149,299 followers on Instagram (149.3K) as of Jul 15, 2026.
National Trust for Scotland's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers.
Posts by National Trust for Scotland average 579 likes and 16 comments.
National Trust for Scotland posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of National Trust for Scotland's followers are low-quality or inactive, giving an audience-quality score of 100/100.
National Trust for Scotland is registered as a business account on Instagram and is verified.
Total Posts
2,856
Avg Comments
16
Engagement
2.17%
National Trust for Scotland is categorized as a charity organization account in the InstME index, based on the profile's bio and Instagram category across 2,856 posts.
National Trust for Scotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Trust for Scotland carries the blue verified badge on Instagram.
A sponsored post from National Trust for Scotland is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
