Followers
34.6K
Following
20
Total Posts
Engagement Rate
0.08%
Avg Likes
28
Avg Comments
Mums - The Swedish Candy Co. runs a verified Candy Store brand account based in Sweden with 34.6K followers on Instagram. Mums - The Swedish Candy Co. has shared 418 posts to date, currently around 6 posts a week. Engagement runs at 0.08%, or about 28 likes and 1 comments per post.
Mumscandy has built an audience of 34.6K followers on Instagram over 418 posts as a Candy Store account.
On average, Mumscandy's posts earn 28 likes and 1 comments, about one interaction per 1,200 followers.
One comment lands for every 57 likes, which reads as a healthy amount of conversation.
Mumscandy's output runs to about 6 posts per week.
The account follows just 20 others against 34.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$120–$220
Based on 34.6K followers and a 0.08% engagement rate, a single sponsored post by Mumscandy is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Candy Store
| Metric | Mumscandy | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.45% |
| Average likes | 28 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 6.01 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mumscandy | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.56% |
| Average likes | 28 | 453 |
| Average comments | 1 | 16 |
| Posts per week | 6.01 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mums - The Swedish Candy Co. is a verified candy store brand based in Sweden on Instagram, with 34.6K followers.
Mums - The Swedish Candy Co. posts on Instagram as @mumscandy.
Mums - The Swedish Candy Co. has 34,594 followers on Instagram (34.6K) as of Jul 15, 2026.
Mums - The Swedish Candy Co.'s engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Mums - The Swedish Candy Co. average 28 likes and 1 comments.
Mums - The Swedish Candy Co. posts about 6 times per week on average.
Mums - The Swedish Candy Co. is registered as a business account on Instagram and is verified.
Mums - The Swedish Candy Co. is categorized as a candy store account in the InstME index, based on the profile's bio and Instagram category across 418 posts.
418
1
Posts / Week
6.01
Growth Score
1.6 / 100
Follower Ratio
1729.7×
Engagement
2.55%
Mums - The Swedish Candy Co.'s profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mums - The Swedish Candy Co. carries the blue verified badge on Instagram.
A sponsored post from Mums - The Swedish Candy Co. is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
