Making motherhood easier. Solutions from real moms. 📸 Tag your pics using #TeamMotherly ⬇️ Read, shop, listen, learn:
likeshop.me/mother.lyFollowers
1.2M
Following
6.8K
Total Posts
Engagement Rate
0.03%
Avg Likes
300
Avg Comments
Mother.ly is a Parenting account on Instagram with 1.2M followers and 9,395 published posts.
Mother.ly has an engagement rate of 0.03%, which is in the bottom quarter (median: 1.58%) for Parenting accounts with over 1M followers, based on 156 accounts in the InstME index.
Followers leave about one comment for every 69 likes — an audience that mostly engages through likes.
Video posts from Mother.ly average 31.8K views.
Mother.ly currently publishes about 5 posts per week.
The account follows just 6,775 others against 1.2M followers — a ratio typical of established creators and brands.
| Metric | Mother.ly | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.58% |
| Average likes | 300 | 30,222 |
| Average comments | 4 | 482 |
| Posts per week | 4.67 | 0.64 |
Median values from 156 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Mother.ly has 1,167,734 followers on Instagram (1.2M) as of Jul 15, 2026.
Mother.ly's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.58%) for Parenting accounts with over 1M followers in the InstME index.
Posts by Mother.ly average 300 likes and 4 comments.
Mother.ly posts about 5 times per week on average.
Mother.ly is registered as a business account on Instagram and is verified.
9,395
4
Avg Views
31,796
Posts / Week
4.67
Growth Score
0.6 / 100
2.8M
Engagement
0.42%
