Minwax® runs a verified Home & DIY brand account based in United States with 37.2K followers on Instagram. Minwax® has shared 740 posts to date, currently less than one post a week. Typical posts draw 132 likes and 8 comments, putting engagement at 0.37%.
Minwaxusa has built an audience of 37.2K followers on Instagram over 740 posts as a Home & DIY account.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Minwaxusa's 0.37% engagement rate comes in below the median of 0.75%.
Followers weigh in with a comment about every 17 likes, an unusually discussion-heavy audience.
Minwaxusa's videos average 3K views per post.
Lately Minwaxusa has been publishing less than one post per week.
Audience-quality analysis puts Minwaxusa at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 52 others against 37.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$130–$240
Based on 37.2K followers and a 0.37% engagement rate, a single sponsored post by Minwaxusa is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Minwaxusa | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.75% |
| Average likes | 132 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 0.18 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Minwaxusa | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.55% |
| Average likes | 132 | 132 |
| Average comments | 8 | 7 |
| Posts per week | 0.18 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Minwax® is a verified home & diy brand based in United States on Instagram, with 37.2K followers.
Minwax® posts on Instagram as @minwaxusa.
Minwax® has 37,160 followers on Instagram (37.2K) as of Jul 15, 2026.
Minwax®'s engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Minwax® average 132 likes and 8 comments.
Minwax® posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Minwax®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Minwax® is registered as a business account on Instagram and is verified.
Wood Deserves Minwax®. America’s # 1 selling brand of interior stains and clears.
Outreach This Creator For Freewww.minwax.com/en/wood-stain-color-guide/color-of-the-year/2026-cotyTotal Posts
740
Avg Comments
8
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.19%
Minwax® is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 740 posts.
Minwax®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Minwax® carries the blue verified badge on Instagram.
A sponsored post from Minwax® is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
