Reaching 20.1K followers on Instagram, Mills & Boon is a verified Home & DIY brand. Mills & Boon has shared 1,971 posts to date, currently around 4 posts a week. Typical posts draw 62 likes and 22 comments, putting engagement at 0.42%.
Millsandboonuk shows up in the InstME index as a Home & DIY account, 20.1K followers, 1,971 posts.
For Home & DIY accounts with 10K–100K followers, Millsandboonuk's 0.42% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
For roughly every 3 likes there is one comment, an unusually discussion-heavy audience.
On average, Millsandboonuk's video content earns 835 views.
Millsandboonuk currently publishes about 4 posts per week.
InstME estimates 0% of Millsandboonuk's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$70–$130
Based on 20.1K followers and a 0.42% engagement rate, a single sponsored post by Millsandboonuk is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Millsandboonuk | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.75% |
| Average likes | 62 | 200 |
| Average comments | 22 | 9 |
| Posts per week | 3.61 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Mills & Boon is a verified home & diy brand on Instagram, with 20.1K followers.
Mills & Boon posts on Instagram as @millsandboonuk.
Mills & Boon has 20,090 followers on Instagram (20.1K) as of Jul 16, 2026.
Mills & Boon's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Mills & Boon average 62 likes and 22 comments.
Mills & Boon posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Mills & Boon's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Mills & Boon is registered as a business account on Instagram and is verified.
Mills & Boon is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,971 posts.
Avg Comments
22
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.46%
Yes. Mills & Boon carries the blue verified badge on Instagram.
A sponsored post from Mills & Boon is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
