Built for Communication. Made for Connection. Wherever life takes you, Midland is there. #MidlandAdventures
www.roughcountry.com/ultimate-overlanding-giveawayFollowers
90.3K
Following
3K
Total Posts
Engagement Rate
0.08%
Avg Likes
52
Avg Comments
With 90.3K followers across 4,312 posts, Midlandusa is one of the Travel accounts tracked in the InstME index.
Midlandusa has an engagement rate of 0.08%, which is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers, based on 1,184 accounts in the InstME index.
Followers leave about one comment for every 3 likes — an unusually discussion-heavy audience.
Midlandusa currently publishes about 10 posts per week — more than one per day.
InstME's audience-quality checks score Midlandusa at 76/100, with an estimated 20% low-quality or inactive followers — a solid result.
| Metric | Midlandusa | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.31% |
| Average likes | 52 | 288 |
| Average comments | 18 | 16 |
| Posts per week | 9.98 | 0.42 |
Median values from 1,184 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Midlandusa has 90,297 followers on Instagram (90.3K) as of Jul 9, 2026.
Midlandusa's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Midlandusa average 52 likes and 18 comments.
Midlandusa posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 20% of Midlandusa's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Midlandusa is registered as a business account on Instagram and is verified.
4,312
18
Avg Views
0
Posts / Week
9.98
Growth Score
1.6 / 100
240.5K
Engagement
0.06%
