We #buylocal to #selllocal. #midcenturystore is open everyday 11:30-5:30. Visit us #online for more info.
Mid Century Store runs a Home & DIY brand account based in United States with 16.9K followers on Instagram. To date Mid Century Store has posted 756 times, currently around 1 post a week. Typical posts draw 55 likes and 1 comments, putting engagement at 0.33%.
The Home & DIY account Midcenturystore has posted 756 times on Instagram and drawn 16.9K followers.
Midcenturystore's 0.33% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Comments arrive at about one per 41 likes, a sign of a healthy amount of conversation.
Lately Midcenturystore has been publishing about one post per week.
Audience-quality analysis puts Midcenturystore at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$59–$110
Based on 16.9K followers and a 0.33% engagement rate, a single sponsored post by Midcenturystore is worth an estimated $59–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Midcenturystore | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.75% |
| Average likes | 55 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 1.42 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Midcenturystore | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.55% |
| Average likes | 55 | 132 |
| Average comments | 1 | 7 |
| Posts per week | 1.42 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Mid Century Store is a home & diy brand based in United States on Instagram, with 16.9K followers.
Mid Century Store posts on Instagram as @midcenturystore.
Mid Century Store has 16,916 followers on Instagram (16.9K) as of Jul 16, 2026.
Mid Century Store's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Mid Century Store average 55 likes and 1 comments.
Mid Century Store posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Mid Century Store's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
756
Avg Comments
1
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.47%
Mid Century Store is registered as a business account on Instagram.
Mid Century Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 756 posts.
Mid Century Store's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Mid Century Store is estimated at $59 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
