Official Instagram account of the NBL’s Melbourne United Basketball
www.melbourneutd.com.auFollowers
72.7K
Following
210
Total Posts
Engagement Rate
0.92%
Avg Likes
664
Avg Comments
Melbunited has built an audience of 72.7K followers on Instagram over 11,261 posts as a Sports account.
Compared with 248 other Sports accounts with 10K–100K followers in the InstME index, Melbunited's 0.92% engagement rate is in the bottom quarter (median: 3.55%).
The comment-to-like ratio works out to one comment per 166 likes, pointing to an audience that mostly engages through likes.
Video posts from Melbunited average 8.7K views.
Recent posting activity averages about 12 posts per week — more than one per day.
The account follows just 210 others against 72.7K followers — a ratio typical of established creators and brands.
| Metric | Melbunited | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 3.55% |
| Average likes | 664 | 1,090 |
| Average comments | 4 | 30 |
| Posts per week | 12 | 0.47 |
Median values from 248 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Melbunited has 72,691 followers on Instagram (72.7K) as of Jul 16, 2026.
Melbunited's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.55%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Melbunited average 664 likes and 4 comments.
Melbunited posts about 12 times per week on average.
Melbunited is registered as a business account on Instagram and is verified.
11,261
4
Avg Views
8,714
Posts / Week
12
Growth Score
18.4 / 100
51.6K
Engagement
0.91%
