Getting people outside, since 1971. 🏔 Tag us in your outdoor adventures to be featured
Followers
327.9K
Following
1.8K
Total Posts
Engagement Rate
0.46%
Avg Likes
1,486
Avg Comments
Mountain Equipment Company is a verified Outdoor Equipment Store brand. The account has built 327.9K followers on Instagram. The account has published 3,536 posts, currently around 7 posts a week. Typical posts draw 1,486 likes and 14 comments, putting engagement at 0.46%.
As an Outdoor Equipment Store account, Mec reaches 327.9K followers on Instagram across 3,536 published posts.
Mec lands below the median on engagement, 0.46% against the 100K–1M followers cohort.
Roughly one in 104 likes comes with a comment, an audience that mostly engages through likes.
Lately Mec has been publishing about 7 posts per week.
At 100/100 on audience quality, Mec carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 1,781 others against 327.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 327.9K followers and a 0.46% engagement rate, a single sponsored post by Mec is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor Equipment Store
| Metric | Mec | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.25% |
| Average likes | 1,486 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 6.92 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
Mountain Equipment Company is a verified outdoor equipment store brand on Instagram, with 327.9K followers.
Mountain Equipment Company posts on Instagram as @mec.
Mountain Equipment Company has 327,944 followers on Instagram (327.9K) as of Apr 26, 2026.
Mountain Equipment Company's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Mountain Equipment Company average 1,486 likes and 14 comments.
Mountain Equipment Company posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Mountain Equipment Company's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Mountain Equipment Company is registered as a business account on Instagram and is verified.
3,536
14
Posts / Week
6.92
Growth Score
9.2 / 100
ER Rank
33th
Engagement
0.18%
Mountain Equipment Company is categorized as an outdoor equipment store account in the InstME index, based on the profile's bio and Instagram category across 3,536 posts.
Yes. Mountain Equipment Company carries the blue verified badge on Instagram.
A sponsored post from Mountain Equipment Company is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
