We empower generations to explore the wonder of childhood and reach their full potential! #MATTEL
mattel.comFollowers
1M
Following
375
Total Posts
Engagement Rate
4.7%
Avg Likes
46,226
Avg Comments
Mattel has built an audience of 1M followers on Instagram over 1,119 posts as a Travel account.
Compared with 97 other Travel accounts with over 1M followers in the InstME index, Mattel's 4.7% engagement rate is in the top quarter (median: 0.83%).
The comment-to-like ratio works out to one comment per 46 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 375 others against 1M followers — a ratio typical of established creators and brands.
| Metric | Mattel | Cohort median |
|---|---|---|
| Engagement rate | 4.7% | 0.83% |
| Average likes | 46,226 | 15,822 |
| Average comments | 1,015 | 231 |
| Posts per week | 0.5 | 0.97 |
Median values from 97 Travel accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Mattel has 1,004,299 followers on Instagram (1M) as of Jul 9, 2026.
Mattel's engagement rate is 4.7%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.83%) for Travel accounts with over 1M followers in the InstME index.
Posts by Mattel average 46,226 likes and 1,015 comments.
Mattel posts less than once a week on average.
Mattel is registered as a business account on Instagram and is verified.
1,119
1,015
Avg Views
0
Posts / Week
0.5
Growth Score
94 / 100
1.6M
Engagement
0.81%
