Farm-to-whisk matcha · direct trade from a 4th generation farm in Shizuoka, Japan · solar-shaded. 7 NYC cafés + online.
matchaful.comFollowers
64.3K
Following
2.5K
Total Posts
Engagement Rate
0.15%
Avg Likes
51
Avg Comments
Matchaful has built an audience of 64.3K followers on Instagram over 1,145 posts as a Food account.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, Matchaful's 0.15% engagement rate is in the bottom quarter (median: 0.9%).
The comment-to-like ratio works out to one comment per 1 likes, pointing to an unusually discussion-heavy audience.
Video posts average 14.8K views, reaching roughly 23% of Matchaful's follower base per post.
Recent posting activity averages less than one post per week.
| Metric | Matchaful | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.9% |
| Average likes | 51 | 206 |
| Average comments | 44 | 12 |
| Posts per week | 0.12 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Matchaful has 64,284 followers on Instagram (64.3K) as of Jul 15, 2026.
Matchaful's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.9%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Matchaful average 51 likes and 44 comments.
Matchaful posts less than once a week on average.
Matchaful is registered as a business account on Instagram and is verified.
1,145
44
Avg Views
14,842
Posts / Week
0.12
Growth Score
3 / 100
177.9K
Engagement
0.09%
