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BrandWine/spirits
Global Account 🌍 Do whatever tastes good 🥥🌴🍍 Enjoy Responsibly. Please don’t share or forward to anyone underage. UGC Policy: https://bit.ly/3T0X3jc
lnk.bio/malibu_rumAudience
Browse top profilesFollowers
166.5K
Following
311
Total Posts
Engagement & Performance
Engagement Rate
0.1%
Avg Likes
163
Avg Comments
What the numbers say about Malibu_rum
With 166.5K followers across 1,983 posts, Malibu_rum is one of the Wine/spirits accounts tracked in the InstME index.
On average, Malibu_rum's posts earn 163 likes and 8 comments, about one interaction per 971 followers.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Video posts from Malibu_rum average 7.8K views.
Recent posting activity averages about 6 posts per week.
The account follows just 311 others against 166.5K followers — a ratio typical of established creators and brands.
Malibu_rum vs similar accounts
| Metric | Malibu_rum | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.31% |
| Average likes | 163 | 3,232 |
| Average comments | 8 | 79 |
| Posts per week | 6.09 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
How Malibu_rum's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Malibu_rum: (163 avg likes + 8 avg comments) ÷ 166,508 followers × 100 ≈ 0.1%.
Frequently asked questions about Malibu_rum
How many followers does Malibu_rum have?
Malibu_rum has 166,508 followers on Instagram (166.5K) as of Jul 13, 2026.
What is Malibu_rum's engagement rate?
Malibu_rum's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
How many likes does Malibu_rum average per post?
Posts by Malibu_rum average 163 likes and 8 comments.
How often does Malibu_rum post on Instagram?
Malibu_rum posts about 6 times per week on average.
Is Malibu_rum a business or creator account?
Malibu_rum is registered as a business account on Instagram and is verified.
