Mail & Guardian runs a verified News & media website brand account with 53.6K followers on Instagram. Mail & Guardian has shared 5,788 posts to date, currently around 14 posts a week. Engagement runs at 0.01%, or about 3 likes and 1 comments per post.
The News & media website account Mailandguardian has posted 5,788 times on Instagram and drawn 53.6K followers.
Mailandguardian posts in the bottom 1% for its size: a 0.01% engagement rate against accounts with 10K–100K followers in the InstME index.
Lately Mailandguardian has been publishing about 14 posts per week, more than one per day.
Audience-quality analysis puts Mailandguardian at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
The account follows just 117 others against 53.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$350
Based on 53.6K followers and a 0.01% engagement rate, a single sponsored post by Mailandguardian is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Mailandguardian | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 13.64 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Mail & Guardian is a verified news & media website brand on Instagram, with 53.6K followers.
Mail & Guardian posts on Instagram as @mailandguardian.
Mail & Guardian has 53,609 followers on Instagram (53.6K) as of Jul 10, 2026.
Mail & Guardian's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Mail & Guardian average 3 likes and 1 comments.
Mail & Guardian posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 30% of Mail & Guardian's followers are low-quality or inactive, giving an audience-quality score of 64/100.
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Outreach This Creator For FreeTotal Posts
5,788
Avg Comments
1
Engagement
0.79%
Mail & Guardian is registered as a business account on Instagram and is verified.
Mail & Guardian is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 5,788 posts.
Yes. Mail & Guardian carries the blue verified badge on Instagram.
A sponsored post from Mail & Guardian is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
