Official Mack Trucks 🚚 📷 | Get featured + 👇 | Learn more
Followers
378.1K
Following
375
Total Posts
Engagement Rate
0.2%
Avg Likes
743
Avg Comments
Mack Trucks is a verified Automotive brand based in United States, with 378.1K followers on Instagram. Mack Trucks has shared 2,578 posts to date, currently around 6 posts a week. Posts average 743 likes and 9 comments, an engagement rate of 0.2%.
Macktrucks operates an Automotive account on Instagram, pairing 378.1K followers with 2,578 posts.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Macktrucks's 0.2% engagement rate lands in the bottom quarter (median: 1.12%).
For roughly every 82 likes there is one comment, an audience that mostly engages through likes.
Video posts from Macktrucks average 2.1K views.
In recent weeks Macktrucks has kept to about 6 posts per week.
Quality checks give Macktrucks 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Macktrucks keeps its following list short (375) relative to 378.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,500
Based on 378.1K followers and a 0.2% engagement rate, a single sponsored post by Macktrucks is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Macktrucks | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.12% |
| Average likes | 743 | 2,576 |
| Average comments | 9 | 48 |
| Posts per week | 5.58 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Macktrucks | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.88% |
| Average likes | 743 | 2,169 |
| Average comments | 9 | 44 |
| Posts per week | 5.58 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Mack Trucks is a verified automotive brand based in United States on Instagram, with 378.1K followers.
Mack Trucks posts on Instagram as @macktrucks.
Mack Trucks has 378,062 followers on Instagram (378.1K) as of Mar 25, 2026.
Mack Trucks's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Mack Trucks average 743 likes and 9 comments.
Mack Trucks posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Mack Trucks's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Mack Trucks is registered as a business account on Instagram and is verified.
Mack Trucks is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,578 posts.
2,578
9
Avg Views
2,097
Posts / Week
5.58
Growth Score
4 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
2.84%
Mack Trucks's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mack Trucks carries the blue verified badge on Instagram.
A sponsored post from Mack Trucks is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
