Born in the Mountains. #KÜHL
Followers
250.5K
Following
2.3K
Total Posts
Engagement Rate
0.09%
Avg Likes
210
Avg Comments
KÜHL is a verified Clothing (Brand) brand based in United States, with 250.5K followers on Instagram. The account has published 3,184 posts, currently around 4 posts a week. Posts average 210 likes and 11 comments, an engagement rate of 0.09%.
With 250.5K followers across 3,184 posts, Kuhl is one of the Clothing (Brand) accounts tracked in the InstME index.
For accounts with 100K–1M followers, Kuhl's 0.09% engagement rate reads as in the bottom 11% in the InstME index.
At one comment per 19 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Kuhl has kept to about 4 posts per week.
Quality checks give Kuhl 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Kuhl keeps its following list short (2,278) relative to 250.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$880–$1,600
Based on 250.5K followers and a 0.09% engagement rate, a single sponsored post by Kuhl is worth an estimated $880–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Kuhl | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 210 | 2,985 |
| Average comments | 11 | 73 |
| Posts per week | 3.82 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kuhl | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.86% |
| Average likes | 210 | 2,003 |
| Average comments | 11 | 56 |
| Posts per week | 3.82 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
KÜHL is a verified clothing (brand) brand based in United States on Instagram, with 250.5K followers.
KÜHL posts on Instagram as @kuhl.
KÜHL has 250,468 followers on Instagram (250.5K) as of Jul 15, 2026.
KÜHL's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by KÜHL average 210 likes and 11 comments.
KÜHL posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 20% of KÜHL's followers are low-quality or inactive, giving an audience-quality score of 76/100.
KÜHL is registered as a business account on Instagram and is verified.
KÜHL is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 3,184 posts.
KÜHL's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,184
11
Posts / Week
3.82
Growth Score
1.8 / 100
ER Rank
11th
Engagement
0.16%
Yes. KÜHL carries the blue verified badge on Instagram.
A sponsored post from KÜHL is estimated at $880 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
