Followers
139.6K
Following
32
Total Posts
Engagement Rate
36.7%
Avg Likes
50,869
Avg Comments
Kool-Aid Man is a verified Tech brand. The account has built 139.6K followers on Instagram. To date Kool-Aid Man has posted 553 times, currently around 1 post a week. Engagement runs at 36.7%, or about 50,869 likes and 345 comments per post.
Koolaid is a Tech account whose 553 posts have grown a following of 139.6K on Instagram.
Benchmarked against 4,844 Tech accounts with 100K–1M followers, Koolaid posts a 36.7% engagement rate that is in the top quarter (median: 1.19%).
The comment-to-like ratio works out to one comment per 147 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
With 139.6K followers but only 32 accounts followed back, Koolaid shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,600
Based on 139.6K followers and a 36.7% engagement rate, a single sponsored post by Koolaid is worth an estimated $2,000–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
| Metric | Koolaid | Cohort median |
|---|---|---|
| Engagement rate | 36.7% | 1.19% |
| Average likes | 50,869 | 2,850 |
| Average comments | 345 | 64 |
| Posts per week | 1.3 | 0.82 |
Median values from 4,844 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kool-Aid Man is a verified tech brand on Instagram, with 139.6K followers.
Kool-Aid Man posts on Instagram as @koolaid.
Kool-Aid Man has 139,552 followers on Instagram (139.6K) as of Jul 15, 2026.
Kool-Aid Man's engagement rate is 36.7%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.19%) for Tech accounts with 100K–1M followers in the InstME index.
Posts by Kool-Aid Man average 50,869 likes and 345 comments.
Kool-Aid Man posts about 1 time per week on average.
Kool-Aid Man is registered as a business account on Instagram and is verified.
Kool-Aid Man is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 553 posts.
Yes. Kool-Aid Man carries the blue verified badge on Instagram.
553
345
Posts / Week
1.3
Growth Score
100 / 100
Follower Ratio
4361.0×
Engagement
0%
A sponsored post from Kool-Aid Man is estimated at $2,000 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
