Followers
613.7K
Following
42
Total Posts
Engagement Rate
0.11%
Avg Likes
651
Avg Comments
KING OF THE KONGO is a verified E-commerce website brand. The account has built 613.7K followers on Instagram. The account has published 655 posts, currently around 4 posts a week. Typical posts draw 651 likes and 6 comments, putting engagement at 0.11%.
Kingofthekongo has built an audience of 613.7K followers on Instagram over 655 posts as an E-commerce website account.
Kingofthekongo lands in the bottom 12% on engagement, 0.11% against the 100K–1M followers cohort.
Roughly one in 104 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
Kingofthekongo's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 42 others against 613.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,100–$4,000
Based on 613.7K followers and a 0.11% engagement rate, a single sponsored post by Kingofthekongo is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: E-commerce website
| Metric | Kingofthekongo | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 651 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 4.02 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
KING OF THE KONGO is a verified e-commerce website brand on Instagram, with 613.7K followers.
KING OF THE KONGO posts on Instagram as @kingofthekongo.
KING OF THE KONGO has 613,695 followers on Instagram (613.7K) as of Jul 13, 2026.
KING OF THE KONGO's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by KING OF THE KONGO average 651 likes and 6 comments.
KING OF THE KONGO posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of KING OF THE KONGO's followers are low-quality or inactive, giving an audience-quality score of 88/100.
KING OF THE KONGO is registered as a business account on Instagram and is verified.
KING OF THE KONGO is categorized as an e-commerce website account in the InstME index, based on the profile's bio and Instagram category across 655 posts.
655
6
Posts / Week
4.02
Growth Score
2.2 / 100
ER Rank
12th
Engagement
0.15%
Yes. KING OF THE KONGO carries the blue verified badge on Instagram.
A sponsored post from KING OF THE KONGO is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
