IWC’s online magazine. Telling inspiring stories about – and from within – the world of IWC. Powered by IWC Schaffhausen
Followers
43.2K
Following
121
Total Posts
Engagement Rate
4.9%
Avg Likes
2,106
Avg Comments
On Instagram, THE JOURNAL is a verified Jewelry & Watches Store brand with an audience of 43.2K. THE JOURNAL has shared 998 posts to date, currently less than one post a week. Posts average 2,106 likes and 8 comments, an engagement rate of 4.9%.
Iwcjournal's Instagram presence spans 998 posts and 43.2K followers, profiling it as a Jewelry & Watches Store account.
Among accounts with 10K–100K followers, Iwcjournal's 4.9% engagement rate sits above the median.
For roughly every 275 likes there is one comment, an audience that mostly engages through likes.
Iwcjournal currently publishes less than one post per week.
InstME estimates 0% of Iwcjournal's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Iwcjournal follows only 121 accounts while being followed by 43.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$600–$1,100
Based on 43.2K followers and a 4.9% engagement rate, a single sponsored post by Iwcjournal is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Jewelry & Watches Store
| Metric | Iwcjournal | Cohort median |
|---|---|---|
| Engagement rate | 4.9% | 1.45% |
| Average likes | 2,106 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.32 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
THE JOURNAL is a verified jewelry & watches store brand on Instagram, with 43.2K followers.
THE JOURNAL posts on Instagram as @iwcjournal.
THE JOURNAL has 43,166 followers on Instagram (43.2K) as of Jul 16, 2026.
THE JOURNAL's engagement rate is 4.9%, calculated from average likes and comments per post relative to followers.
Posts by THE JOURNAL average 2,106 likes and 8 comments.
THE JOURNAL posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of THE JOURNAL's followers are low-quality or inactive, giving an audience-quality score of 100/100.
THE JOURNAL is registered as a business account on Instagram and is verified.
THE JOURNAL is categorized as a jewelry & watches store account in the InstME index, based on the profile's bio and Instagram category across 998 posts.
998
8
Posts / Week
0.32
Growth Score
98 / 100
ER Rank
Top 44%
Engagement
0%
Yes. THE JOURNAL carries the blue verified badge on Instagram.
A sponsored post from THE JOURNAL is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
