Tailored Casual Wear Made in Melbourne
On Instagram, Informale is a verified Clothing (Brand) brand based in Australia with an audience of 54.7K. The account has published 1,804 posts, currently around 1 post a week. Engagement runs at 0.42%, or about 224 likes and 6 comments per post.
Tracked in the InstME index, Informale_ is a Clothing (Brand) account with 54.7K followers and a back catalogue of 1,804 posts.
A post from Informale_ usually lands 224 likes and 6 comments, near one interaction for every 238 followers.
The like-to-comment split is roughly 41 to one, indicating a healthy amount of conversation.
Informale_'s recent cadence works out to about one post per week.
Estimated sponsored-post value
$190–$360
Based on 54.7K followers and a 0.42% engagement rate, a single sponsored post by Informale_ is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Informale_ | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.45% |
| Average likes | 224 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 1.49 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Informale_ | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.66% |
| Average likes | 224 | 158 |
| Average comments | 6 | 9 |
| Posts per week | 1.49 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Informale is a verified clothing (brand) brand based in Australia on Instagram, with 54.7K followers.
Informale posts on Instagram as @informale_.
Informale has 54,660 followers on Instagram (54.7K) as of Sep 12, 2026.
Informale's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
Posts by Informale average 224 likes and 6 comments.
Informale posts about 1 time per week on average.
Informale is registered as a business account on Instagram and is verified.
Informale is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 1,804 posts.
Informale's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,804
Avg Comments
6
Engagement
0.16%
Yes. Informale carries the blue verified badge on Instagram.
A sponsored post from Informale is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
