AN ODE TO MOTHER AND KIN. For the magic of childhood, the art of play. Clothes made to move through childhood, worn freely, loved deeply
illourathelabel.com/Followers
62.2K
Following
997
Total Posts
Engagement Rate
0.12%
Avg Likes
72
Avg Comments
Illoura.thelabel has built an audience of 62.2K followers on Instagram over 1,899 posts as an Art account.
Compared with 6,694 other Art accounts with 10K–100K followers in the InstME index, Illoura.thelabel's 0.12% engagement rate is in the bottom quarter (median: 1.9%).
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Video posts from Illoura.thelabel average 48.8 views.
Recent posting activity averages less than one post per week.
| Metric | Illoura.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.9% |
| Average likes | 72 | 421 |
| Average comments | 6 | 25 |
| Posts per week | 0.9 | 0.4 |
Median values from 6,694 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 9, 2026
Illoura.thelabel has 62,222 followers on Instagram (62.2K) as of Apr 9, 2026.
Illoura.thelabel's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.9%) for Art accounts with 10K–100K followers in the InstME index.
Posts by Illoura.thelabel average 72 likes and 6 comments.
Illoura.thelabel posts less than once a week on average.
Illoura.thelabel is registered as a business account on Instagram and is verified.
1,899
6
Avg Views
49
Posts / Week
0.9
Growth Score
2.4 / 100
184.9K
Engagement
7.8%
