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Outreach This Creator For FreeFollowers
170.5K
Following
167
Total Posts
Engagement Rate
0.05%
Avg Likes
86
Avg Comments
On Instagram, House of Smith is a Clothing (Brand) brand with an audience of 170.5K. To date House of Smith has posted 2,088 times, currently around 3 posts a week. Typical posts draw 86 likes and 4 comments, putting engagement at 0.05%.
On Instagram, Houseofsmith runs a Clothing (Brand) account that has published 2,088 posts and gathered 170.5K followers.
Houseofsmith's engagement rate of 0.05% places it in the bottom 7% within the 100K–1M followers cohort tracked by InstME.
For roughly every 24 likes there is one comment, a healthy amount of conversation.
In recent weeks Houseofsmith has kept to about 3 posts per week.
Quality checks give Houseofsmith 58/100; around 35% of the audience appears low-quality or inactive, a mixed signal worth reviewing before partnering.
Houseofsmith follows only 167 accounts while being followed by 170.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$600–$1,100
Based on 170.5K followers and a 0.05% engagement rate, a single sponsored post by Houseofsmith is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Houseofsmith | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.25% |
| Average likes | 86 | 2,985 |
| Average comments | 4 | 73 |
| Posts per week | 3.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
House of Smith is a clothing (brand) brand on Instagram, with 170.5K followers.
House of Smith posts on Instagram as @houseofsmith.
House of Smith has 170,489 followers on Instagram (170.5K) as of Jul 12, 2026.
House of Smith's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by House of Smith average 86 likes and 4 comments.
House of Smith posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 35% of House of Smith's followers are low-quality or inactive, giving an audience-quality score of 58/100.
House of Smith is registered as a business account on Instagram.
House of Smith is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,088 posts.
2,088
4
Posts / Week
3.48
Growth Score
1 / 100
ER Rank
7th
Engagement
0.16%
A sponsored post from House of Smith is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
