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Followers
257.2K
Following
937
Total Posts
Engagement Rate
2%
Avg Likes
5,031
Avg Comments
Happy Memories Don’t Die runs a verified Clothing (Brand) brand account with 257.2K followers on Instagram. To date Happy Memories Don’t Die has posted 370 times, currently around 2 posts a week. Posts average 5,031 likes and 116 comments, an engagement rate of 2%.
Hmddla_ has built an audience of 257.2K followers on Instagram over 370 posts as a Clothing (Brand) account.
Benchmarked against accounts with 100K–1M followers, the 2% engagement rate Hmddla_ posts is above the median.
Comments arrive at about one per 43 likes, a sign of a healthy amount of conversation.
Posting frequency for Hmddla_ sits at about 2 posts per week.
Hmddla_ comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 937 others against 257.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 257.2K followers and a 2% engagement rate, a single sponsored post by Hmddla_ is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Hmddla_ | Cohort median |
|---|---|---|
| Engagement rate | 2% | 1.25% |
| Average likes | 5,031 | 2,985 |
| Average comments | 116 | 73 |
| Posts per week | 2.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Happy Memories Don’t Die is a verified clothing (brand) brand on Instagram, with 257.2K followers.
Happy Memories Don’t Die posts on Instagram as @hmddla_.
Happy Memories Don’t Die has 257,158 followers on Instagram (257.2K) as of Jul 10, 2026.
Happy Memories Don’t Die's engagement rate is 2%, calculated from average likes and comments per post relative to followers.
Posts by Happy Memories Don’t Die average 5,031 likes and 116 comments.
Happy Memories Don’t Die posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Happy Memories Don’t Die's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Happy Memories Don’t Die is registered as a business account on Instagram and is verified.
370
116
Posts / Week
2.33
Growth Score
40 / 100
ER Rank
Top 38%
Engagement
0.16%
Happy Memories Don’t Die is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 370 posts.
Yes. Happy Memories Don’t Die carries the blue verified badge on Instagram.
A sponsored post from Happy Memories Don’t Die is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
