Home comfort built for the outdoors. Camping mattresses, pillows, furniture and accessories for camping, overlanding and traveling
Followers
64.3K
Following
1.1K
Total Posts
Engagement Rate
0.21%
Avg Likes
127
Avg Comments
HEST is a verified Home & DIY brand on Instagram, tracked in the InstME index with 64.3K followers. To date HEST has posted 1,512 times, currently less than one post a week. Typical posts draw 127 likes and 10 comments, putting engagement at 0.21%.
Hestoutdoors is a Home & DIY account whose 1,512 posts have grown a following of 64.3K on Instagram.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Hestoutdoors posts a 0.21% engagement rate that is in the bottom quarter (median: 0.75%).
Roughly one in 12 likes comes with a comment, an unusually discussion-heavy audience.
Lately Hestoutdoors has been publishing less than one post per week.
At 100/100 on audience quality, Hestoutdoors carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$420
Based on 64.3K followers and a 0.21% engagement rate, a single sponsored post by Hestoutdoors is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
| Metric | Hestoutdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.75% |
| Average likes | 127 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 0.89 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
HEST is a verified home & diy brand on Instagram, with 64.3K followers.
HEST posts on Instagram as @hestoutdoors.
HEST has 64,306 followers on Instagram (64.3K) as of Jul 14, 2026.
HEST's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by HEST average 127 likes and 10 comments.
HEST posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of HEST's followers are low-quality or inactive, giving an audience-quality score of 100/100.
HEST is registered as a business account on Instagram and is verified.
HEST is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,512 posts.
1,512
10
Posts / Week
0.89
Growth Score
4.2 / 100
Last Post
23 days ago
Content Focus
Primary: Home & DIY
Engagement
0%
Yes. HEST carries the blue verified badge on Instagram.
A sponsored post from HEST is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
