the comfort you know the classics you keep since 1901
Hanes is a verified Apparel & clothing brand on Instagram, tracked in the InstME index with 85K followers. To date Hanes has posted 1,308 times, currently around 5 posts a week. Engagement runs at 0.07%, or about 50 likes and 9 comments per post.
Hanes is an Apparel & clothing account whose 1,308 posts have grown a following of 85K on Instagram.
A 0.07% engagement rate leaves Hanes in the bottom 4% compared with accounts with 10K–100K followers.
One comment lands for every 5 likes, which reads as an unusually discussion-heavy audience.
Lately Hanes has been publishing about 5 posts per week.
Audience-quality analysis puts Hanes at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$300–$550
Based on 85K followers and a 0.07% engagement rate, a single sponsored post by Hanes is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Apparel & clothing
| Metric | Hanes | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 50 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 4.91 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hanes is a verified apparel & clothing brand on Instagram, with 85K followers.
Hanes has 85,041 followers on Instagram (85K) as of Jul 9, 2026.
Hanes's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Hanes average 50 likes and 9 comments.
Hanes posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 30% of Hanes's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Hanes is registered as a business account on Instagram and is verified.
Hanes is categorized as an apparel & clothing account in the InstME index, based on the profile's bio and Instagram category across 1,308 posts.
Yes. Hanes carries the blue verified badge on Instagram.
A sponsored post from Hanes is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,308
Avg Comments
9
Engagement
4.91%
