The Financial Times' official property, design and architecture account
linkin.bio/ft_houseandhomeFollowers
66.9K
Following
297
Total Posts
Engagement Rate
0.48%
Avg Likes
310
Avg Comments
Ft_houseandhome has built an audience of 66.9K followers on Instagram over 1,564 posts as a Home & DIY account.
Compared with 278 other Home & DIY accounts with 10K–100K followers in the InstME index, Ft_houseandhome's 0.48% engagement rate is below the median of 0.94%.
The comment-to-like ratio works out to one comment per 39 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 9 posts per week — more than one per day.
The account follows just 297 others against 66.9K followers — a ratio typical of established creators and brands.
| Metric | Ft_houseandhome | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.94% |
| Average likes | 310 | 258 |
| Average comments | 8 | 11 |
| Posts per week | 8.57 | 1.24 |
Median values from 278 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Ft_houseandhome has 66,896 followers on Instagram (66.9K) as of Jul 16, 2026.
Ft_houseandhome's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.94% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Ft_houseandhome average 310 likes and 8 comments.
Ft_houseandhome posts about 9 times per week on average.
Ft_houseandhome is registered as a business account on Instagram and is verified.
1,564
8
Avg Views
0
Posts / Week
8.57
Growth Score
9.6 / 100
181K
Engagement
0.2%
