The name on everybody's wrist since 1984. 👇 Shop the latest watches, leathers, and jewelry.
Followers
1.4M
Following
936
Total Posts
Engagement Rate
0.39%
Avg Likes
5,443
Avg Comments
Reaching 1.4M followers on Instagram, Fossil is a verified Shopping & retail brand based in United States. The account has published 1,066 posts, currently around 5 posts a week. Typical posts draw 5,443 likes and 35 comments, putting engagement at 0.39%.
Fossil operates a Shopping & retail account on Instagram, pairing 1.4M followers with 1,066 posts.
Posts by Fossil tend to gather 5,443 likes and 35 comments, about one interaction per 256 followers.
Followers leave about one comment for every 154 likes, an audience that mostly engages through likes.
Fossil keeps a posting cadence of about 5 posts per week.
Fossil keeps its following list short (936) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,900–$9,100
Based on 1.4M followers and a 0.39% engagement rate, a single sponsored post by Fossil is worth an estimated $4,900–$9,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Fossil | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.02% |
| Average likes | 5,443 | 25,711 |
| Average comments | 35 | 376 |
| Posts per week | 5.25 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fossil | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.81% |
| Average likes | 5,443 | 19,158 |
| Average comments | 35 | 344 |
| Posts per week | 5.25 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Fossil is a verified shopping & retail brand based in United States on Instagram, with 1.4M followers.
Fossil has 1,400,477 followers on Instagram (1.4M) as of Jul 11, 2026.
Fossil's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers.
Posts by Fossil average 5,443 likes and 35 comments.
Fossil posts about 5 times per week on average.
Fossil is registered as a business account on Instagram and is verified.
Fossil is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,066 posts.
Fossil's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Fossil carries the blue verified badge on Instagram.
1,066
35
Posts / Week
5.25
Growth Score
7.8 / 100
Follower Ratio
1496.2×
Engagement
0.01%
A sponsored post from Fossil is estimated at $4,900 to $9,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
