Cuenta oficial de El Gran Diario de México.
El Universal runs a verified Media/news company brand account based in Mexico with 1.1M followers on Instagram. The account has published 49,545 posts, currently around 84 posts a week. Engagement runs at 0.03%, or about 242 likes and 48 comments per post.
Counting 1.1M followers and 49,545 posts, Eluniversalmx sits in the InstME index as a Media/news company account.
Across recent posts, Eluniversalmx picks up 242 likes and 48 comments on average, one interaction per 3,754 followers.
Followers weigh in with a comment about every 5 likes, an unusually discussion-heavy audience.
Eluniversalmx's output runs to about 84 posts per week, more than one per day.
On audience quality, Eluniversalmx lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 1.1M followers but only 191 accounts followed back, Eluniversalmx shows the ratio of a well-established account.
Estimated sponsored-post value
$3,800–$7,100
Based on 1.1M followers and a 0.03% engagement rate, a single sponsored post by Eluniversalmx is worth an estimated $3,800–$7,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Eluniversalmx | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 242 | 25,711 |
| Average comments | 48 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Eluniversalmx | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.46% |
| Average likes | 242 | 30,502 |
| Average comments | 48 | 386 |
| Posts per week | 84 | 0.86 |
Median values from 79 accounts in Mexico with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
El Universal is a verified media/news company brand based in Mexico on Instagram, with 1.1M followers.
El Universal posts on Instagram as @eluniversalmx.
El Universal has 1,085,963 followers on Instagram (1.1M) as of Sep 23, 2026.
El Universal's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by El Universal average 242 likes and 48 comments.
El Universal posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of El Universal's followers are low-quality or inactive, giving an audience-quality score of 88/100.
El Universal is registered as a business account on Instagram and is verified.
El Universal is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 49,545 posts.
Total Posts
49,545
Avg Comments
48
Engagement
0.15%
El Universal's profile places the account in Mexico. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. El Universal carries the blue verified badge on Instagram.
A sponsored post from El Universal is estimated at $3,800 to $7,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
