The Crown is Yours 🫴👑 The world’s leading Daily Fantasy Sports brand.
draftkings.bioFollowers
394K
Following
1.8K
Total Posts
Engagement Rate
0.65%
Avg Likes
2,495
Avg Comments
Draftkings is a Tech account on Instagram with 394K followers and 20,158 published posts.
Compared with 1,891 other Tech accounts with 100K–1M followers in the InstME index, Draftkings's 0.65% engagement rate is below the median of 1.41%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 76 posts per week — more than one per day.
The account follows just 1,796 others against 394K followers — a ratio typical of established creators and brands.
| Metric | Draftkings | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.41% |
| Average likes | 2,495 | 3,312 |
| Average comments | 72 | 72 |
| Posts per week | 76.22 | 0.8 |
Median values from 1,891 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Draftkings has 393,969 followers on Instagram (394K) as of Jul 15, 2026.
Draftkings's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is below the median of 1.41% for Tech accounts with 100K–1M followers in the InstME index.
Posts by Draftkings average 2,495 likes and 72 comments.
Draftkings posts about 76 times per week on average.
Draftkings is registered as a business account on Instagram and is verified.
20,158
72
Avg Views
0
Posts / Week
76.22
Growth Score
13 / 100
1.1M
Engagement
1.97%
