We give auto repair professionals and vehicle owners greater freedom to fix cars and trucks by driving new solutions.
Followers
43.2K
Following
97
Total Posts
Engagement Rate
1.08%
Avg Likes
462
Avg Comments
Dorman Products is a verified Automotive brand based in United States. The account has built 43.2K followers on Instagram. The account posts mainly around automotive and tech topics. The account has published 572 posts, currently less than one post a week. Posts average 462 likes and 3 comments, an engagement rate of 1.08%.
As an Automotive account, Dormanproducts reaches 43.2K followers on Instagram across 572 published posts.
Among 3,742 Automotive accounts with 10K–100K followers in the InstME index, Dormanproducts's 1.08% engagement rate comes in below the median of 1.3%.
Comments arrive at about one per 146 likes, a sign of an audience that mostly engages through likes.
Dormanproducts maintains a rhythm of less than one post per week.
The account follows just 97 others against 43.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$160–$300
Based on 43.2K followers and a 1.08% engagement rate, a single sponsored post by Dormanproducts is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Tech
| Metric | Dormanproducts | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 1.3% |
| Average likes | 462 | 330 |
| Average comments | 3 | 12 |
| Posts per week | 0.85 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dormanproducts | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 1.01% |
| Average likes | 462 | 256 |
| Average comments | 3 | 10 |
| Posts per week | 0.85 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Dorman Products is a verified automotive brand based in United States on Instagram, with 43.2K followers.
Dorman Products posts on Instagram as @dormanproducts.
Dorman Products has 43,196 followers on Instagram (43.2K) as of Jul 11, 2026.
Dorman Products's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Dorman Products average 462 likes and 3 comments.
Dorman Products posts less than once a week on average.
Dorman Products is registered as a business account on Instagram and is verified.
Dorman Products is categorized as an automotive and tech account in the InstME index, based on the profile's bio and Instagram category across 572 posts.
Dorman Products's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
572
3
Posts / Week
0.85
Growth Score
21.6 / 100
Follower Ratio
445.3×
113.3K
Engagement
1.19%
Yes. Dorman Products carries the blue verified badge on Instagram.
A sponsored post from Dorman Products is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
