CEO of chips
www.doritos.com/Followers
1.1M
Following
15
Total Posts
Engagement Rate
0.02%
Avg Likes
237
Avg Comments
With 1.1M followers across 818 posts, Doritos is one of the Business accounts tracked in the InstME index.
Doritos has an engagement rate of 0.02%, which is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers, based on 330 accounts in the InstME index.
Followers leave about one comment for every 5 likes — an unusually discussion-heavy audience.
Doritos currently publishes about 10 posts per week — more than one per day.
The account follows just 15 others against 1.1M followers — a ratio typical of established creators and brands.
| Metric | Doritos | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 237 | 29,934 |
| Average comments | 44 | 408 |
| Posts per week | 10.44 | 0.57 |
Median values from 330 Business accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Doritos has 1,127,066 followers on Instagram (1.1M) as of Jul 15, 2026.
Doritos's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers in the InstME index.
Posts by Doritos average 237 likes and 44 comments.
Doritos posts about 10 times per week on average.
Doritos is registered as a business account on Instagram and is verified.
818
44
Avg Views
0
Posts / Week
10.44
Growth Score
0.4 / 100
3M
Engagement
0.16%
