The world's most influential architecture, design and interiors magazine.
sprout.link/dezeenFollowers
3.6M
Following
2K
Total Posts
Engagement Rate
0.05%
Avg Likes
1,705
Avg Comments
Dezeen has built an audience of 3.6M followers on Instagram over 14,890 posts as a Home & DIY account.
Compared with 33 other Home & DIY accounts with over 1M followers in the InstME index, Dezeen's 0.05% engagement rate is in the bottom quarter (median: 0.38%).
The comment-to-like ratio works out to one comment per 78 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 26 posts per week — more than one per day.
Audience-quality analysis puts Dezeen at 88/100; roughly 10% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 2,014 others against 3.6M followers — a ratio typical of established creators and brands.
| Metric | Dezeen | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.38% |
| Average likes | 1,705 | 16,457 |
| Average comments | 22 | 100 |
| Posts per week | 26.18 | 4.61 |
Median values from 33 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Dezeen has 3,623,195 followers on Instagram (3.6M) as of Jul 9, 2026.
Dezeen's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Dezeen average 1,705 likes and 22 comments.
Dezeen posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 10% of Dezeen's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Dezeen is registered as a business account on Instagram and is verified.
14,890
22
Avg Views
0
Posts / Week
26.18
Growth Score
1 / 100
3.8M
Engagement
0.37%
