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The Detroit News is a verified Media/news company brand based in United States, with 179.6K followers on Instagram. The Detroit News has shared 12,059 posts to date, currently around 71 posts a week. Typical posts draw 513 likes and 30 comments, putting engagement at 0.3%.
Detroitnews operates a Media/news company account on Instagram, pairing 179.6K followers with 12,059 posts.
A post from Detroitnews usually lands 513 likes and 30 comments, near one interaction for every 331 followers.
The like-to-comment split is roughly 17 to one, indicating an unusually discussion-heavy audience.
Detroitnews currently publishes about 71 posts per week, more than one per day.
Detroitnews keeps its following list short (677) relative to 179.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$630–$1,200
Based on 179.6K followers and a 0.3% engagement rate, a single sponsored post by Detroitnews is worth an estimated $630–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Detroitnews | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.25% |
| Average likes | 513 | 2,985 |
| Average comments | 30 | 73 |
| Posts per week | 70.6 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Detroitnews | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.86% |
| Average likes | 513 | 2,003 |
| Average comments | 30 | 56 |
| Posts per week | 70.6 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
The Detroit News is a verified media/news company brand based in United States on Instagram, with 179.6K followers.
The Detroit News posts on Instagram as @detroitnews.
The Detroit News has 179,633 followers on Instagram (179.6K) as of Sep 17, 2026.
The Detroit News's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by The Detroit News average 513 likes and 30 comments.
The Detroit News posts about 71 times per week on average.
The Detroit News is registered as a business account on Instagram and is verified.
The Detroit News is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 12,059 posts.
The Detroit News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
12,059
Avg Comments
30
Engagement
0.15%
Yes. The Detroit News carries the blue verified badge on Instagram.
A sponsored post from The Detroit News is estimated at $630 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
