Official Instagram of Tourism New Brunswick. You’re invited to share your pics with #ExploreNB. En Français: @explorenbfr
lnk.bio/destinationnbFollowers
78.2K
Following
1.9K
Total Posts
Engagement Rate
0.23%
Avg Likes
177
Avg Comments
Destinationnb has built an audience of 78.2K followers on Instagram over 3,824 posts as a Travel account.
Destinationnb has an engagement rate of 0.23%, which is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers, based on 1,184 accounts in the InstME index.
Followers leave about one comment for every 88 likes — an audience that mostly engages through likes.
Destinationnb currently publishes about 3 posts per week.
| Metric | Destinationnb | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.31% |
| Average likes | 177 | 288 |
| Average comments | 2 | 16 |
| Posts per week | 3.23 | 0.42 |
Median values from 1,184 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Destinationnb has 78,156 followers on Instagram (78.2K) as of Jul 9, 2026.
Destinationnb's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Destinationnb average 177 likes and 2 comments.
Destinationnb posts about 3 times per week on average.
Destinationnb is registered as a business account on Instagram and is verified.
3,824
2
Avg Views
0
Posts / Week
3.23
Growth Score
4.6 / 100
Followers
210.7K
Engagement
4.15%
